Post by Kev on Apr 12, 2004 13:24:07 GMT -5
Recent reports about Jennifer Ellisons scenes from the phantom of the opera film being cut out 'due to her strong accent' don't mean that the scouse accent is frowned upon, its also down to the 'type' of accent. It can be 'soft' or 'harsh'...you can have a 'posh' scouse and 'scally' scouse, with many other variations! Lets have some good news regarding the scouse accent....
The soft and friendly version of the Scouse accent has helped to turn Liverpool into Britain's favourite location for call centres.
Liverpool, where call centres have become an important strategy in economic regeneration, came top of a league table compiled by the recruitment agency Adecco. It was the only British city to win a place in the European top 10.
Alice Powell, investment manager for the Mersey Partnership, which helps to bring jobs to Merseyside, said employers saw accents as an important factor in determining the quality of staff.
"A Liverpool voice is now seen to be straight, understanding and friendly. It is not seen as a barrier to business."
But estuary English, the recognised accent of the south east, appears less popular: east London, Reading and Southend finished near the bottom of the list.
Paul Kerr, of Vertex, which has 800 staff in Knowsley, Merseyside, said: "Scouse accents came very high in customer appreciation. In call centres, all customers have to go on is the verbal presentation.
"So an accent can be pivotal to business success and people simply relate to Scousers."
The soft and friendly version of the Scouse accent has helped to turn Liverpool into Britain's favourite location for call centres.
Liverpool, where call centres have become an important strategy in economic regeneration, came top of a league table compiled by the recruitment agency Adecco. It was the only British city to win a place in the European top 10.
Alice Powell, investment manager for the Mersey Partnership, which helps to bring jobs to Merseyside, said employers saw accents as an important factor in determining the quality of staff.
"A Liverpool voice is now seen to be straight, understanding and friendly. It is not seen as a barrier to business."
But estuary English, the recognised accent of the south east, appears less popular: east London, Reading and Southend finished near the bottom of the list.
Paul Kerr, of Vertex, which has 800 staff in Knowsley, Merseyside, said: "Scouse accents came very high in customer appreciation. In call centres, all customers have to go on is the verbal presentation.
"So an accent can be pivotal to business success and people simply relate to Scousers."
