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Post by Kev on May 6, 2004 6:36:05 GMT -5
Drivers along Childwall Valley Road in Liverpool are to be greeted with smiles or scowls depending on their speed. Motorists who keep within the 30 mph speed limit will see a smiley face, but those who exceed the speed limit will be shown a scowling face!
This move follows a successful campaign last year along the Aigburth Road corridor. The campaign, which will last a month, is being run in partnership with Merseyside Police.
Motorists who keep within the 30 mph speed limit along Childwall Valley Road and neighbouring roads will see a smiley face, but those who exceed the speed limit will be shown a scowling face. The faces flash up on an electronic display and are triggered by a radar device.
The route has been chosen because research has shown a high number of drivers in the area exceed the speed limit.
Following the 'smile'n'scowl' campaign Merseyside police will be in the area to carry out speed enforcement.
Councillor Peter Millea said: "We will be using a number of smiley devices and I hope that motorists get the message - otherwise they will be the ones who won't be smiling as there will be an enforcement campaign following this initiative. Excessive speed plays a big part in many accidents and we are doing what we can to get motorists to stay within the limit." You naughty drivers!
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