Post by Howie on Sept 9, 2004 17:30:50 GMT -5
9/9/2004
Two of the world's leading artistic directors are to spell out what Liverpool needs to do in its year as European Capital of Culture next week.
Robyn Archer, Artistic Director for Liverpool, European Capital of Culture, 2008 and Enrico Da Molo, Managing Director of Genoa, joint Capital of Culture, 2004, are to address a major conference in the city.
The key note speeches will be given to more than 100 communication professionals representing the cultural, public and voluntary sectors are to debate how best to promote the city as European Capital of Culture.
The conference, to be held on Tuesday, September 14 has been titled "Ask Not.'', in reference to John F. Kennedy's famous inaugural speech which called on people to ''Ask not what your country can do for you, but what you can do for you country''.
''Ask Not.'' comes jus a week after the city launched a new brand for 2008 and announced the first of 12 multi-million pound partnership deals, with legal firm Hill Dickinson.
The day long conference, sponsored by the Northwest Regional Development Agency (NWDA), will feature workshops to channel ideas, and a question and answer session featuring key culture leaders such as '08 Artistic Director Robyn Archer. Organisations can question culture chiefs about their plans and explore what they can add to the city's offer.
It will be a rare opportunity for press officers, public relations and marketing professionals in the region's public and cultural sectors to meet and discuss plans for 2008, and help shape them.
The Liverpool Culture Company wants to involve as many people and organisations as possible to communicate Liverpool's success story.
Council leader Mike Storey said: ''With the launch of the new '08 brand and the hosting of ''Ask Not.'' we have laid, in the space of just a few weeks, some key foundation stones for the best ever Capital of Culture.''
Councillor Storey added: ''We want great ideas from all walks of life and the means to put them into practice. Hopefully this conference will enable people to make a real contribution. It will be important for us to hear new voices. Liverpool '08 is a great success story and we want as people as possible to tell it.
''I'm sure what Enrico has to say about Genoa will be of great interest and shed light on what people can expect in 2008.''
Key elements of the ''Ask Not.'' conference include:
Keynote speeches from Robyn Archer, 08's Artistic Director; Lloyd Grossman and Liverpool city council leader Mike Storey
'Question Time' with the BBC's Andy Gill as conference chair
Sue Woodward, Managing Director of ITV Granada, on the lessons of 2002 Manchester Commonwealth Games
Workshops, including 'Genoa - Been There, Done That!'; The new Liverpool Brand'; 'What's the Story?' and 'Selling Liverpool'
Peter Mearns, Director of Marketing at the NWDA, said: "Liverpool's European Capital of Culture year will have long lasting benefits that will be felt right across England's Northwest and beyond. It is vital that all communications opportunities are exploited in order to fully capitalize on this, and this conference is a fantastic opportunity for communications professionals from throughout the region to join forces and ensure that 2008 is a resounding and memorable success. "
This unique one-day conference will be held at the Crowne Plaza Hotel, Liverpool on Tuesday, September 14.
Following the conference, conference delegates will be able to meet with Capital of Culture staff as well as representatives of the media on Merseyside for a social evening, showcasing artists funded by Liverpool's creative communities programme.
Two of the world's leading artistic directors are to spell out what Liverpool needs to do in its year as European Capital of Culture next week.
Robyn Archer, Artistic Director for Liverpool, European Capital of Culture, 2008 and Enrico Da Molo, Managing Director of Genoa, joint Capital of Culture, 2004, are to address a major conference in the city.
The key note speeches will be given to more than 100 communication professionals representing the cultural, public and voluntary sectors are to debate how best to promote the city as European Capital of Culture.
The conference, to be held on Tuesday, September 14 has been titled "Ask Not.'', in reference to John F. Kennedy's famous inaugural speech which called on people to ''Ask not what your country can do for you, but what you can do for you country''.
''Ask Not.'' comes jus a week after the city launched a new brand for 2008 and announced the first of 12 multi-million pound partnership deals, with legal firm Hill Dickinson.
The day long conference, sponsored by the Northwest Regional Development Agency (NWDA), will feature workshops to channel ideas, and a question and answer session featuring key culture leaders such as '08 Artistic Director Robyn Archer. Organisations can question culture chiefs about their plans and explore what they can add to the city's offer.
It will be a rare opportunity for press officers, public relations and marketing professionals in the region's public and cultural sectors to meet and discuss plans for 2008, and help shape them.
The Liverpool Culture Company wants to involve as many people and organisations as possible to communicate Liverpool's success story.
Council leader Mike Storey said: ''With the launch of the new '08 brand and the hosting of ''Ask Not.'' we have laid, in the space of just a few weeks, some key foundation stones for the best ever Capital of Culture.''
Councillor Storey added: ''We want great ideas from all walks of life and the means to put them into practice. Hopefully this conference will enable people to make a real contribution. It will be important for us to hear new voices. Liverpool '08 is a great success story and we want as people as possible to tell it.
''I'm sure what Enrico has to say about Genoa will be of great interest and shed light on what people can expect in 2008.''
Key elements of the ''Ask Not.'' conference include:
Keynote speeches from Robyn Archer, 08's Artistic Director; Lloyd Grossman and Liverpool city council leader Mike Storey
'Question Time' with the BBC's Andy Gill as conference chair
Sue Woodward, Managing Director of ITV Granada, on the lessons of 2002 Manchester Commonwealth Games
Workshops, including 'Genoa - Been There, Done That!'; The new Liverpool Brand'; 'What's the Story?' and 'Selling Liverpool'
Peter Mearns, Director of Marketing at the NWDA, said: "Liverpool's European Capital of Culture year will have long lasting benefits that will be felt right across England's Northwest and beyond. It is vital that all communications opportunities are exploited in order to fully capitalize on this, and this conference is a fantastic opportunity for communications professionals from throughout the region to join forces and ensure that 2008 is a resounding and memorable success. "
This unique one-day conference will be held at the Crowne Plaza Hotel, Liverpool on Tuesday, September 14.
Following the conference, conference delegates will be able to meet with Capital of Culture staff as well as representatives of the media on Merseyside for a social evening, showcasing artists funded by Liverpool's creative communities programme.